So an interesting concept scrolled past my timeline last night. It sparked a few thoughts.
That sparked some curiosity from me. I asked Trey why he felt that way but he was already explaining. See the image below.
That brings me to my rant. At what point do you rappers start realizing that what you’re doing isn’t working? It’s cool to persevere and be determined to do things your way. I understand wanting to thrive using only your creative drive. I would never tell someone that they should abandon their dream because it isn’t working in their favor.
What if what you’re doing isn’t working because the lane you’re in is congested. Being an “unsigned hype” is like a Broadway audition. That line is long. If you don’t have something special to bring to the stage nobody is going to care. I’ve made it clear in the past that remaining an indie artist usually makes more sense. Expand your thought process a little bit. What if Trey has a point? The record industry has scaled way back from investing a lot of money in artists. They don’t step out on faith and give fat advance checks, buy you cars, send you on trips and give you money for marketing. Now they’re giving your distribution deals and sending you out on your own. Swim Nemo. Swim. So where will you build your legacy? Will you grovel at the feet of industry powers that be? Will you water down your creativity?
Will you do everything you have to in order to do what you love the most?